The website abrdn.com is a re-branded version of Standard Life Aberdeen, Aberdeen Standard Investments, Aberdeen Standard Capital, 1825 and Standard Life platforms. The brand has two main features evident in the website. The first feature is the message of building the future, and the second feature is the ‘coming soon’ aspect in the title. The site has a total of 52077 unique users per day and has 312462 pageviews, with a site value of 450000 US dollars.
The website has a domain name that has the .COM extension, which means it is a commercial website. The site content is not designed for kids as it revolves around banking, finance, and investment, which is suitable for adults. The website is SSL certified by Let's Encrypt, which means it meets the standard acceptable security protocol to protect users from phishing and hacking attacks.
As for the website’s structure, the home page layout has a modern and professional appeal utilizing a monochromatic color palette of light blue and white. There is a header bar that remains fixed throughout the page, which has the website's logo and navigation menu. The main content on the home page is a branded video that doesn't have a play button, and to watch it, users can click anywhere. The video is a collection of images that showcase the brand's history and the rebranding process. There is a call to action (CTA) button that accompanies the video encouraging users to sign up for updates about the brand.
Under the branded video is a section that highlights how the re-branded organization will provide users with innovative solutions. The section consists of an image of people using smartphones to showcase the organization's focus on digital technologies and user-friendly experiences.
Further down on the home page are images of the new brand name with the tagline, "We're building the future now." This design will create a significant brand impact and awareness for the new name and will prepare users for the upcoming transition from the former brand names.
Overall, the structure of the abrdn.com website is well-designed and developed, with a modern and user-friendly interface that is easy to navigate for visitors. With its rebranding message, the website provides potential and existing clients with a clear vision of the future direction of the organization.
Domain | abrdn.com |
Issuer Organization | Let's Encrypt |
Issuer | R3 |
Algorithm | RSA-SHA256 |
Valid form | 04/21/2021 |
Expiration | 07/20/2021 |
Signed | Certificate is not self signed |
Additional Domains |
abrdn.com www.abrdn.com www.asi.style |
Alexa Rank shows how popular abrdn.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If abrdn.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to abrdn.com and pageviews on abrdn.com over the past 3 months.
ASN ID: 8075
ASN Title: MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, USLast Update: 06/05/2024
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
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# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 8068 - 8075
ASName: MICROSOFT-CORP-MSN-AS-BLOCK
ASHandle: AS8068
RegDate: 1997-03-31
Updated: 2013-09-04
Ref: https://rdap.arin.net/registry/autnum/8068
OrgName: Microsoft Corporation
OrgId: MSFT
Address: One Microsoft Way
City: Redmond
StateProv: WA
PostalCode: 98052
Country: US
RegDate: 1998-07-09
Updated: 2017-01-28
Comment: To report suspected security issues specific to traffic emanating from Microsoft online services, including the distribution of malicious content or other illicit or illegal material through a Microsoft online service, please submit reports to:
Comment: * https://cert.microsoft.com.
Comment:
Comment: For SPAM and other abuse issues, such as Microsoft Accounts, please contact:
Comment: * abuse@microsoft.com.
Comment:
Comment: To report security vulnerabilities in Microsoft products and services, please contact:
Comment: * secure@microsoft.com.
Comment:
Comment: For legal and law enforcement-related requests, please contact:
Comment: * msndcc@microsoft.com
Comment:
Comment: For routing, peering or DNS issues, please
Comment: contact:
Comment: * IOC@microsoft.com
Ref: https://rdap.arin.net/registry/entity/MSFT
OrgTechHandle: MRPD-ARIN
OrgTechName: Microsoft Routing, Peering, and DNS
OrgTechPhone: +1-425-882-8080
OrgTechEmail: IOC@microsoft.com
OrgTechRef: https://rdap.arin.net/registry/entity/MRPD-ARIN
OrgAbuseHandle: MAC74-ARIN
OrgAbuseName: Microsoft Abuse Contact
OrgAbusePhone: +1-425-882-8080
OrgAbuseEmail: abuse@microsoft.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/MAC74-ARIN
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# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
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# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Domain Name: ABRDN.COM
Registry Domain ID: 2549258692_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2021-01-05T16:31:07Z
Creation Date: 2020-07-28T18:22:06Z
Registry Expiry Date: 2022-07-28T18:22:06Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: DNS1.CSCDNS.NET
Name Server: DNS2.CSCDNS.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2021-05-11T19:32:26Z
Host | A Record | TTL |
---|---|---|
abrdn.com | 23.100.56.27 | 300 |
Host | MX Record | Priority | TTL |
---|---|---|---|
abrdn.com | custmx.cscdns.net | 10 | 14400 |
abrdn.com | eu-smtp-inbound-1.mimecast.com | 10 | 3600 |
abrdn.com | eu-smtp-inbound-2.mimecast.com | 10 | 3600 |
Host | NS Record | TTL |
---|---|---|
abrdn.com | dns1.cscdns.net | 14400 |
abrdn.com | dns2.cscdns.net | 14400 |
Host | TXT Record | TTL |
---|---|---|
abrdn.com | Hostname: 0ed1fe018a5903fd40d90040a09a1fc59277438ba7 | 3600 |
abrdn.com | MS=ms33951226 | 3600 |
abrdn.com | google-site-verification=glziaOMtphcy0ap_vUvNpLYHSfiXq4Jvi1IMj-aXjEI | 14400 |
abrdn.com | v=spf1 include:eu._netblocks.mimecast.com include:spf1.abrdn.com include:spf2.abrdn.com include:efrontcloud.com ip4:52.6.190.130 -all | 14400 |
dns1.cscdns.net
TTL: 14400
Email address: hostmaster.cscdns.net
Serial: 2020122212
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum: 14400
not found